HootSuite Workshop

HOOTSUITE WORKSHOP

Today we are going to build out your HootSuite dashboard like a an astute social media manager would do when managing a brand or business’ online assets.  Follow the instructions below:
Note: Before kicking off this assignment, ensure you have added your social networks to HootSuite. Here is a video leading you through the process of adding your social networks if you require assistance.

1. Tabs & Streams

When new users setup their dashboards they’re most often using the default tabs that are created when one adds a social network. These tabs give some users the idea that there is a standard way to setup your dashboard. This is incorrect. Dashboard setup is fully customizable and there are number of tabs that we will be demonstrating here including: Chats, Searches, Twitter Admin, and Client Tab.
Create the following Tabs and streams using the instructions to help you build them out:
Actions:
  • Create a Chats tab
  • Create an Searches tab
  • Create a Twitter Admin tab
  • Create a Client Specific Tab (for later use)

2. Chats:

On Twitter there are number of major chat #hashtags that people use to communicate about social media, community management, manners and many other topics. These ‘Chat Streams’ can be added to the dashboard with a simple search and then “save as stream”. Some of the top Chats that you should add to your dashboard include: #SFUdigis, #Vancouver (tweets about Vancouver), #SocialMedia (Posts about Social Media) #SFU(Talk about UBC related topics), #socbiz (Social Business), #smm (Social Media Marketing) are just a few examples. A chat stream is a good place to look for potential leads as you can find out a lot about a user through their bio and the ‘insight’ tab.

Searches:

When searching Twitter there are a number of opportunities to investigate what competitors, prospects, leads, or your target audience are doing. How are they engaging their audience? What kinds of content do they post? Who are they customers or potential customers? The searches tab is a way to accomplish those goals. For every business this kind of social intelligence presents different kinds of opportunities.
Twitter Admin:
When users’ dashboards are auto-populated they tend to become full very quickly. The dash has a maximum of 20 tabs and 10 streams per tab or a max total of 200 streams. This can create challenges for accounts with dozens or hundreds of social networks attached to them. In these instances we often encourage users and admins to create a “Twitter Admin” tab. This is done by creating a new tab and then adding the “Sent Tweets”, “Your Name search” and the “Pending Tweets” stream for each profile stream, along with 1) your most important Twitter list, and 2) your most important hashtag.
Advanced Searches:
Searching Twitter is pretty amazing but when the rubber hits the road we need to search smarter not harder. It is important that anyone showing people HootSuite know how to use advanced search operators like: “”, OR, -. In HootSuite you can learn a lot about those special search operators by clicking the ‘show examples’ button on the add search streams area of the dash. Evaluate the relevance and value of your searches by looking at the time stamp on the most recent posts. The more frequent the posts the better the search. Too frequent (every minute or less) split up your search terms; Too infrequent broaden your search by using OR statements.
Geo Search:
HootSuite’s capabilities to search Twitter allow us to create a targeted search for specific geographic region in the dashboard. Are you a sales person with a specific territory? Are you a business with locations in various cities around the world? Going to a conference in NYC? Heading on a trip to Europe? Each of these scenarios and many more valuable information finding and connection building applications apply to HootSuite’s Geo Search functionality. HootSuite has created a step-by-step guide to walk you through creating a geo-search for any location in the world.
Action:
 Advanced Searches
  • Add a three search streams to your dashboard using “keyword” search
  • Now create your own “search” stream using advanced search operators.
Example: Type in [HootSuite OR “hoot suite” OR “hoot sweet”] as one search strea
  • Try a search with a – like [Super -man]
Geo Searches
  • Add at least three geo search streams for your purposes.
  • Create geo searches for Vancouver, Chicago and London.
  • Play with radius. Change the radius to within 50km, 100km and 200mi
NOTE: Consider making searches broad to capture the most results (HINT: OR). Many brands, corporations and organizations will have different requests of their search streams some will need to – things like Hilton Hotels would use ‘Hilton -PerezHilton -ParisHilton -Paris -Perez’. Another example is for products or services that have many different ways HootSuite may use ‘HootSuite OR “hoot sweet” OR “hoot suite” OR hootsweet’.

Advanced Geo Search

HootSuite’s capabilities to search Twitter allow us to create a targeted search for specific geographic region in the dashboard. Are you a sales person with a specific territory? Are you a business with locations in various cities around the world? Going to a conference in NYC? Heading on a trip to Europe? Each of these scenarios and many more valuable information finding and connection building applications apply to HootSuite’s Geo Search functionality. HootSuite has created a step-by-step guide to walk you through creating a geo-search for any location in the world.
Now that you’re on your way to becoming HootSuite Pro, get certified and prove it!

The Digital Marketer's Tool Belt

In preparing for the recent class that I teach at UBC's Sauder School of Business, I put together a list of digital marketing tools that every aspiring Marketing professional should know and use. If I missed any tools, feel free to tweet at me and I will add them to the mix. Enjoy!

7 Tips To Help Master Google+ For Social Selling

google plus

Be Attention Grabbing. The title of your post has to connect with your audience and make them want to look at your post further. Make it engaging!



Add a Picture. Photos have proven to add to the success of your post making it more visible and discoverable to members in G+.


Use Hashtags. G+ has made use of hashtags nicely and allows you to tag your posts with them which makes it searchable. This will help you organically grow your community and get in fornt of the right people.


Content is King. Remember that despite your use of the above posting elements, you should always have great content. This is the key to growing an engaged and organic audience.


Tagging People. Appropriately tagging people to your post will increase the sharability and engagement around the post. Tag people who are either mention in your post/article or that would love to read it.


Communities. G+ has built communities that are not unlike Facebook or LinkedIn Groups. The idea is the same - you can join communities of like minded people and engage with them around niche topics. Using communities to build thought leadership is key to succeeding on G+.


My audience has been primarily B2B sales people so I have took the liberty of building a Google+ Circle with some of the key social selling thought leaders. Follow it and suggest anyone I’ve missed. I will continue to add to it.


Julio Viskovich Answers - Do you have any GREAT ideas for combining social media and sales?

Q: Do you have any GREAT ideas for combining social media and sales?

A:
Julio Viskovich

There are many ways to combine social media and sales. When you take this hybrid approach, you don't hard sell with social media. You use it to enhance your understanding of your prospect and their company so that you can establish trusted consultant status AND use the social data that you can mine to enhance your communications. Use insights you can easily find on LinkedIn or Twitter and use them to personalize your message - whether it's your email subject line or your voicemail.

julio viskovich
Julio Viskovich on social selling

Question and Answer With Julio Viskovich: In the world of sales, what is social selling?

Q: In the world of sales, what is social selling?

A:
Julio Viskovich

Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For  instance, instead of making a cold call or spray & pray email campaign, you could leverage social insights to make your communication more impactful and successful. It involves eliminating dark periods from the sales process by allowing for much touch points over social media.

Julio Viskovich