The Digital Marketer's Tool Belt

In preparing for the recent class that I teach at UBC's Sauder School of Business, I put together a list of digital marketing tools that every aspiring Marketing professional should know and use. If I missed any tools, feel free to tweet at me and I will add them to the mix. Enjoy!

7 Tips To Help Master Google+ For Social Selling

google plus

Be Attention Grabbing. The title of your post has to connect with your audience and make them want to look at your post further. Make it engaging!

Add a Picture. Photos have proven to add to the success of your post making it more visible and discoverable to members in G+.

Use Hashtags. G+ has made use of hashtags nicely and allows you to tag your posts with them which makes it searchable. This will help you organically grow your community and get in fornt of the right people.

Content is King. Remember that despite your use of the above posting elements, you should always have great content. This is the key to growing an engaged and organic audience.

Tagging People. Appropriately tagging people to your post will increase the sharability and engagement around the post. Tag people who are either mention in your post/article or that would love to read it.

Communities. G+ has built communities that are not unlike Facebook or LinkedIn Groups. The idea is the same - you can join communities of like minded people and engage with them around niche topics. Using communities to build thought leadership is key to succeeding on G+.

My audience has been primarily B2B sales people so I have took the liberty of building a Google+ Circle with some of the key social selling thought leaders. Follow it and suggest anyone I’ve missed. I will continue to add to it.

Julio Viskovich Answers - Do you have any GREAT ideas for combining social media and sales?

Q: Do you have any GREAT ideas for combining social media and sales?

Julio Viskovich

There are many ways to combine social media and sales. When you take this hybrid approach, you don't hard sell with social media. You use it to enhance your understanding of your prospect and their company so that you can establish trusted consultant status AND use the social data that you can mine to enhance your communications. Use insights you can easily find on LinkedIn or Twitter and use them to personalize your message - whether it's your email subject line or your voicemail.

julio viskovich
Julio Viskovich on social selling

Question and Answer With Julio Viskovich: In the world of sales, what is social selling?

Q: In the world of sales, what is social selling?

Julio Viskovich

Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For  instance, instead of making a cold call or spray & pray email campaign, you could leverage social insights to make your communication more impactful and successful. It involves eliminating dark periods from the sales process by allowing for much touch points over social media.

Julio Viskovich

The Ultimate Guide to Social Selling Implementation for B2B Sales

How do I implement a social selling program?
How do I get buy-in from sales reps?
How do I get buy-in from sales leadership?
How do I measure these new social selling activities?

If you've ever asked any of these questions, you NEED to read this document.