1. Tweet Grader: Tweet Grader is one of HubSpot’s free marketing tools that can help you find the top Twitter users by location and also measure the online authority of a particular user.
2. Muck Rack: Muck Rack is a free website that enables you to search for and locate journalists by source (publication) or by beat (topic).
3. JournalistTweets: JournalistTweets is a free site that curates tweets from journalists and allows users to filter journalists on Twitter by industry. Once you've identified and started following some of the key influencers and media professionals in your industry, start tweeting with them, but don’t oversell your business or product. Develop relationships by tweeting about an article of theirs you enjoyed reading or ask how they feel about a particular topic they specialize in. Sometimes reporters will also use Twitter to broadcast that they’re seeking subjects or sources for a particular story they’re writing.
So in what specific ways can you take advantage of Twitter for media relations? Any suggestions?