Using social media can give Energy and Utility organizations a huge competitive advantage in several ways. The most obvious way is to help handle the barrage of inquiries coming in during power outages or emergency disasters. The amount of calls spike and tweets from your customers increase anywhere from 200%-500% during these times. Imagine not having to deal in a 1:1 mode over the phone but to push out one, or a few messages that reach many of your customers at once. This is what social media can help you do. Of course there are good social media management tools out there that can help you do this. To learn more about why social media is essential, and how Energy and Utility companies are currently using networks like Facebook and Twitter successfully, definitely take the time to browse through the slides below.