Step 1: Find Your Customer
First you must understand your social customers and which social networks they are hanging out in and engaging on. Voices get amplified across the social web and networks so it is not good enough to “just” be on Facebook.
Step 2: Make Your Brand Social
Once you know where to find your audience you must make your brand social by joining the key social networks you identified. Having s social media team may be necessary here to engage on different projects/business units/departments. Businesses with small social media budgets start small but will grow.
Step 3: Make Your Business Social
Create a social media policy for your organization and tear down the silos by allowing members in all departments various levels of access to collaborate and share ideas across the entire organization.
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