Collaboration and movement towards enterprise 2.0 is really about creating connectivity throughout the organization. This involves tearing down the departmental silos that hindered collaboration in the traditional enterprise structure. This new approach has people at the core and depends on relationships, networking, and collaboration.
This may require social businesses to change the way that they are organized to accommodate and embrace Enterprise 2.0. Social business depends on collaboration through leveraging the collective wisdom of a crowd, engagement, empowerment, and participation.
This new culture of collaboration and transparency can help social enterprises expand their customer relationships beyond sales, turn employees into participating internal and external advocates, provide exceptional proactive customer service, share ideas and best practices, as well as, maximize your marketing budget.