According to the latest data, 100% of colleges and universities surveyed are using some form of social media.But what are their goals behind social media use? This hot off the press infographic breaks these goals down into the following categories:
1. Increase awareness/advocacy/rankings
2. Engage current students/faculty/staff
3. Recruit students, engage admitted students/alumni
4. Crisis issues and management
Furthermore, it looks at social media engagement by channels (Facebook, Twitter, YouTube) and measure their effectiveness. For insight into how colleges and universities are using social, click on the infographic to enlarge.