A Guide To Social Selling

Eloqua's recent Grande Guide to Social Selling offered a really comprehensive how-to guidebook on social selling available for free. The guide digs in and shows why top-performing salespeople are tapping into social media, the tools they use to build lasting relationships with buyers, and the step-by-step strategies that lead to success. Craig Rosenberg (aka "The Funnelholic") did an outstanding job on this one and thanks to Eloqua for involving me in this project. I also recommend checking out both Social Selling University and InsideView for some amazing social selling resources.