There are many ways to combine social media and sales. When you take this hybrid approach, you don't hard sell with social media. You use it to enhance your understanding of your prospect and their company so that you can establish trusted consultant status AND use the social data that you can mine to enhance your communications. Use insights you can easily find on LinkedIn or Twitter and use them to personalize your message - whether it's your email subject line or your voicemail.
|Julio Viskovich on social selling|