Question and Answer With Julio Viskovich: In the world of sales, what is social selling?

Q: In the world of sales, what is social selling?

A:
Julio Viskovich

Social selling will eventually become just selling. But until that happens, social selling involves salespeople using social media as a layer over top of their existing sales process. For  instance, instead of making a cold call or spray & pray email campaign, you could leverage social insights to make your communication more impactful and successful. It involves eliminating dark periods from the sales process by allowing for much touch points over social media.

Julio Viskovich