HootSuite Workshop

HOOTSUITE WORKSHOP

Today we are going to build out your HootSuite dashboard like a an astute social media manager would do when managing a brand or business’ online assets.  Follow the instructions below:
Note: Before kicking off this assignment, ensure you have added your social networks to HootSuite. Here is a video leading you through the process of adding your social networks if you require assistance.

1. Tabs & Streams

When new users setup their dashboards they’re most often using the default tabs that are created when one adds a social network. These tabs give some users the idea that there is a standard way to setup your dashboard. This is incorrect. Dashboard setup is fully customizable and there are number of tabs that we will be demonstrating here including: Chats, Searches, Twitter Admin, and Client Tab.
Create the following Tabs and streams using the instructions to help you build them out:
Actions:
  • Create a Chats tab
  • Create an Searches tab
  • Create a Twitter Admin tab
  • Create a Client Specific Tab (for later use)

2. Chats:

On Twitter there are number of major chat #hashtags that people use to communicate about social media, community management, manners and many other topics. These ‘Chat Streams’ can be added to the dashboard with a simple search and then “save as stream”. Some of the top Chats that you should add to your dashboard include: #SFUdigis, #Vancouver (tweets about Vancouver), #SocialMedia (Posts about Social Media) #SFU(Talk about UBC related topics), #socbiz (Social Business), #smm (Social Media Marketing) are just a few examples. A chat stream is a good place to look for potential leads as you can find out a lot about a user through their bio and the ‘insight’ tab.

Searches:

When searching Twitter there are a number of opportunities to investigate what competitors, prospects, leads, or your target audience are doing. How are they engaging their audience? What kinds of content do they post? Who are they customers or potential customers? The searches tab is a way to accomplish those goals. For every business this kind of social intelligence presents different kinds of opportunities.
Twitter Admin:
When users’ dashboards are auto-populated they tend to become full very quickly. The dash has a maximum of 20 tabs and 10 streams per tab or a max total of 200 streams. This can create challenges for accounts with dozens or hundreds of social networks attached to them. In these instances we often encourage users and admins to create a “Twitter Admin” tab. This is done by creating a new tab and then adding the “Sent Tweets”, “Your Name search” and the “Pending Tweets” stream for each profile stream, along with 1) your most important Twitter list, and 2) your most important hashtag.
Advanced Searches:
Searching Twitter is pretty amazing but when the rubber hits the road we need to search smarter not harder. It is important that anyone showing people HootSuite know how to use advanced search operators like: “”, OR, -. In HootSuite you can learn a lot about those special search operators by clicking the ‘show examples’ button on the add search streams area of the dash. Evaluate the relevance and value of your searches by looking at the time stamp on the most recent posts. The more frequent the posts the better the search. Too frequent (every minute or less) split up your search terms; Too infrequent broaden your search by using OR statements.
Geo Search:
HootSuite’s capabilities to search Twitter allow us to create a targeted search for specific geographic region in the dashboard. Are you a sales person with a specific territory? Are you a business with locations in various cities around the world? Going to a conference in NYC? Heading on a trip to Europe? Each of these scenarios and many more valuable information finding and connection building applications apply to HootSuite’s Geo Search functionality. HootSuite has created a step-by-step guide to walk you through creating a geo-search for any location in the world.
Action:
 Advanced Searches
  • Add a three search streams to your dashboard using “keyword” search
  • Now create your own “search” stream using advanced search operators.
Example: Type in [HootSuite OR “hoot suite” OR “hoot sweet”] as one search strea
  • Try a search with a – like [Super -man]
Geo Searches
  • Add at least three geo search streams for your purposes.
  • Create geo searches for Vancouver, Chicago and London.
  • Play with radius. Change the radius to within 50km, 100km and 200mi
NOTE: Consider making searches broad to capture the most results (HINT: OR). Many brands, corporations and organizations will have different requests of their search streams some will need to – things like Hilton Hotels would use ‘Hilton -PerezHilton -ParisHilton -Paris -Perez’. Another example is for products or services that have many different ways HootSuite may use ‘HootSuite OR “hoot sweet” OR “hoot suite” OR hootsweet’.

Advanced Geo Search

HootSuite’s capabilities to search Twitter allow us to create a targeted search for specific geographic region in the dashboard. Are you a sales person with a specific territory? Are you a business with locations in various cities around the world? Going to a conference in NYC? Heading on a trip to Europe? Each of these scenarios and many more valuable information finding and connection building applications apply to HootSuite’s Geo Search functionality. HootSuite has created a step-by-step guide to walk you through creating a geo-search for any location in the world.
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