Faking It - The Business of Fake Followers

What’s a fake follower? It may be a bot or someone who created a Twitter account, followed some people and is no longer active. There’s a lot of faking taking place on sites like Twitter and Facebook. Anyone can buy Twitter followers using one of the many services that promises active followers for around $1,000. In fact, dealers of fake followers can make up to $800 a day.

A recently released tool called Fakers, that shows you how many of your followers are “fake,” “inactive” or “good,” has pushed this issue into the spotlight. With this tool, anyone can find out how many of their followers are legit and how many are fake.

This infographic from Social Selling University and InsideView below shows some key figures and companies that have fake or inactive followers, plus how much companies are charging to boost Twitter followings.